Article Marketing


What is art article marketing?

It is composing articles, uploading them, and driving traffic to websites expecting to sell products, services, or opportunities. There are two benefits that you can get from article marketing. First, if you create articles with truly valuable content and upload and promote the article, you have a great likelihood that readers will follow the links that you include in that article, especially if you have a strong “call to action” near the link. Second, the links that you place in your articles can become incoming links to your site, increasing the value of your site in the eyes of the search engines. The most powerful and elusive part of SEO is creating a web of incoming links to your site, and article marketing is a fundamental part of an effective link building strategy.


Article marketing is a form of marketing in which articles are strategically placed on the Internet for the purpose of promoting a specific website. The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site’s search engine ranking. The advantage of article marketing is that it is relatively simple to do and does not cost any money.




Your niche will determine the type of articles you write, as all of the articles you publish as part of your marketing strategy should testify to your expertise and inspire web surfers interested in your specific product, service or topic to visit your website. For example, if you website is a blog about dog training then all of your articles should be as near as to that subject.

Your not going to write about cooking in a dog training article get my point ?






The titles you use are extremely important when it comes to attracting viewers and improving your search engine optimization (SEO), and you should therefore take some care in picking them. There are a number of factors that go into creating strong, SEO-friendly titles.

  • Titles should be as short and concise as possible and should accurately represent the information that can be found in the article. Don’t make the mistake of choosing a catchy title just to attract attention if the article content does not match up.
  • To factor SEO into your article marketing strategy, research keywords to choose titles that are likely to be searched for by web surfers (high search volume) and that have low competition.
  • Place keyword phrases at the beginning of titles, rather than at the end. For example, an article entitled, “10 Ways You Can improve your golf Swing” would be more aptly titled, “Improve your golf swing in  10 different Ways.”
  • Draw from a variety of resources for article marketing title ideas. In addition to keyword research, you can find title ideas by searching related blogs, drawing from customer FAQs and searching the web for your keywords plus the terms “articles” and/or “blogs.”



Your article marketing will only be as effective as the articles you write, as low-quality articles are less likely to garnish attention and inspire visitors to your site.

  • Organize your articles into an opening paragraph, a body and a closing paragraph. The body should contain one paragraph for each main idea supporting the opening statement, and each paragraph in the article should contain 3 to 5 sentences; as with the title, keep the paragraphs as short and concise as is possible to get your point across.
  • If the publisher allows you to link to your own website within the article, the body content is a great place to insert article marketing backlinks.
  • Keep your articles between 250 to 500 words. Studies show that most web surfers are less likely to read articles longer than that.
  • Close your articles with a short (2 to 3 sentence) author bio containing a link to your website. This part is necessary to creating article marketing backlinks that can improve your site’s SEO. Depending on the publisher, your bio may be placed at the end of the article on the web page, or in a “resource box” area.


Place summaries of your articles strategically within your site.

For example, if you have an online winter apparel catalog, you can feature summaries for articles like, “Wear Your Scarf These 5 Creative Ways” and, “Must-have Winter Coats” directly on your product pages. This will engage visitors and inspire them to stay and explore your site.

 Share your articles on social networking sites. Additionally, include social media sharing buttons on all of your web pages, so others can share your articles.


Publish articles in article directories.

  • Search the web for article directories to find submission sites that will accept and publish your articles. Include both niche and general terms in your searches to find a variety of applicable submission sites.
  • Spin, or rewrite, your articles if you plan on submitting them to multiple sites. Search engines may not give high rankings to duplicate content, so it is important that you give each article a makeover before publishing it in more than one location on the web.


Blog Articles

Write guest posts for blogs. Find blogs related to your niche and inquire with them as to whether or not they accept guests posts. When you find blogs that are willing to feature you as a guest poster, submit high quality articles with your bio and link.


  • One way you can create added interest in your website is to write your articles with an edgier feel, or to stir up a controversy that will make readers want to visit your site to learn more.
  • Not all article marketing backlinks are created equal. To get the most and best results from your hard work, focus on placing your articles in directories that have a strong search engine ranking (EzineArticles, IdeaMarketers and GoArticles, for example) and that are relevant to your specific niche.
  • If you don’t have the time or ability to write your own articles, then you can hire a professional to write articles for you. Search online for article writing services, place a classified ad on sites like Craigslist to find writers to do the work, or make a job proposal to freelance writers on sites like Elance and oDesk.
  • Use free tools like Google Adwords Keyword Tool to research keyword phrases that you can use in your titles and throughout the body of your articles.


Olle Tod