Getting Instagram Traffic

INSTAGRAM TRAFFIC

In this article we are going to discuss how we can you use Instagram to drive traffic to our blog and products.

What is Instagram

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr

 

1.Instagram has more than 400 million monthly active users. This is another great source off traffic for us to use.

 

  1. More than 75% of those users are outside the U.S.

 

  1. More than 30 billion photos have been shared

 

  1. Instagram users generate 3.5 billion likes per day

 

  1. More than 80 million photos are uploaded per day

 

 

  1. Instagam’s monthly userbase has grown from 90 million in

2013 to 420 million in March 2016.

 

  1. Instagram counted 77.6 million users in the US in 2015.

 

  1. 27.6% of the US population used Instagram in 2015.

 

  1. There is a fairly even gender split between Instagram users: 51% male/49% female.

 

  1. Monthly US Instagram users are expected to reach 111.6 million by 2019.
  2. These are the most popular retailers on Instagram by follower numbers:

 

  • Nike
  • Adidas Originals
  • Louis Vuitton
  • Dolce & Gabbana
  • Michael Kors
  • Adidas Christian Louboutin
  • Gucci
  • Prada

 

 

 

  1. Instagram comes 8th in Statista’s chart of leading social networks worldwide as of April 2016, ranked by number of active users (in millions). It overtook Twitter at the end of last year.

How to use Instagram to drive tons of traffic to your website

by Lilach Bullock | October 15, 2015 | Tags: digital marketing, images, instagram, social media, social media marketing 8 comments

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When it comes to marketing businesses on social media, most brands and entrepreneurs think about the obvious and larger networks; Facebook and Twitter.  However it’s well worth considering the likes of Instagram and Pinterest too, especially as social media is evolving into a visual feast.

 

Twitter share button (2)Instagram now has more than four hundred million users, and boasts more members than Pinterest (circa fifty million), more than Twitter (which has over three hundred hundred million active monthly users).  So why are people less inclined to market their products on a platform that rivals Twitter and spawns out the exact thing that every marketer will tell you need to post on Facebook and Twitter; visual content?!

 

In this post we will outline how you can use Instagram to market your business, increase your brand awareness and drive traffic.

 

Instagram offers a powerful platform for marketers and businesses, yet there is a common misconception that if you don’t have a physical product to sell, the network isn’t applicable.

Albeit a great way to directly market a product, the true power of Instagram lies in the ability to connect with users. This means that all businesses can (and should) use Instagram.

Because you do not have a tangible product like say CocaCola does not mean you cannot and should not use Instagram.

 

 

 

 

 

Create an Identity.

 

Creating your identity on Instagram should be the first step and will come down to how visual you are willing to be. Like with other social networks you are able to create a bio and have a username.

But your brand’s identity will be conveyed not in your words on the bio but on the photos you post out. Hopefully this is something that you have already thought about and you understand what your brand represents and the tone of voice you wish to project on social media is.

 

Here are a few examples of brands without a tangible product who have managed to create great brand identity on the platform

 

1.Visa

 

  1. American Express

 

  1. Greenpeace

 

 

As seen from the above examples anyone can and thrive on Instagram, you do not need to have a tangible product to have success on the platform. It’s often a case of thinking of creating ways in to how to entice people to like, share and engage with your content.

 

It should go without saying that a brand without an identity on the platform, despite how well it is known offline will have a tough time driving traffic from Instagram. You need to make people want to follow you.

 

7 Ways to Generate Traffic

 

  1. Use the link in your bio effectively. This link should be used to send Instagram followers to the most ideal location. …
  2. Use appealing images. …
  3. Use creative videos. …
  4. Use hashtags. …
  5. Exclusive content. …
  6. Be active and engaging. …
  7. Have a strategy!

 

Olle Tod

www.gettrafficonline.com