Google +

GOOGLE +  HOW  CAN WE GET TRAFFIC?What is Google +  and how can it help drive traffic?

Google+ has over 26 Million users

Yes, Google+ has a huge base of users, but there are a few good reasons that can help explain the social network’s imbalanced demographics and meager time share when compared to the undisputed giant, Facebook.

Google+ social network has been touted by many magazines and news blogs as a must-have. Google+ is huge, it is run by the most powerful tech company in the world, you can integrate and use other Google services, and so on and so forth. Famous business people, such as Guy Kawasaki, for instance, have drawn a great deal of attention to the network.

 

Despite all the fanfare, however, some in the blog world pointed out that Google+ is heavily favored by internet marketers because Google bullied them into endorsing it.

 

Google authorship, for instance, clearly gave prominence in search results to those with Google+ accounts, which spawned some controversy when it was first implemented.

 

And when Google integrated Google+ with YouTube comments, plenty of people got angry.

 

These facts suggest that Google+ has had a slightly challenging road in the past, and the search engine has resorted to some potentially questionable tactics in order to gain market share for its social network. It is probably these tactics, such as the authorship strategy, that explains why Google+ consists of so many well-educated, tech-savvy males.     Google+ is only useful for a certain type of audience – If you are marketing to the above-mentioned demographics, then Google+ may be a good option. There are also certain niches that thrive in the Google+ communities section, such as photographers and writers, but your marketing department will have to do some research to find out if you will reach enough people.

 

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The network will have to do something drastic to alter its current situation – The so-called “coercive” tactics used by Google to build its user base may explain some of the imbalance we can see above. Going from 2014 into 2015 and beyond, the search giant will need to take some extra measures if it wants to compete with the likes Facebook, Instagram, Snapchat, and other social networks.

Despite the large number of users registered on Google+, it still commands a tiny fraction of social network time per month – It is very important to look past the number of registered users on a social network, since that doesn’t give the whole picture.

When you add other data, such as the average amount of time spent on the site per month by those users, the picture becomes a little clearer. While Facebook users average 21 minutes per day, Google+ users average 6 minutes per month (according to the above study)…that is, 12 seconds per day. While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

 

What’s different about Google+ is that  Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply.

 

For this method to work, it requires that your visitors actually engage.

 

Facebook and Twitter experts know this and perfected their engagement craft over several years. Engagement with Google+ means a new set tactics and best practices. These are areas that I consistently see otherwise expert brands fall short and miss easy opportunities. 1. Headlines, every time

 

The more users notice your Google+ posts, the more likely they are to engage. The challenge is to stand out in a sea of thousands of posts.

 

First things first. Unlike other social platforms, Google+ posts act more like mini blog posts, and every post needs a headline. Not only does adding a header help your post stand out, but Google uses the first words of your post in two different ways:

 

They incorporates your headline into the title tag of the post

The headline is typically what displays in Google search results. Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content .Use a headline, every time.

Olle Tod

www.gettrafficonline.com