What is Pinterest?

Pinterest is a website that allows you to “pin” things online, just as you would pin them on a real life bulletin board, but instead, Pinterest saves all of your pins on your account so that you can access them easily. Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved.


Like every other social media site, Pinterest has its own lingo:

  • When you share something on Pinterest, each bookmark is called a pin.
  • When you share someone else’s pin on Pinterest, it’s called a repin.
  • You group pins together by topic onto various boards or pinboards in your profile. Each board mimics a real-life pinboard.


You can share images you find online, or you can directly upload images onto Pinterest. Using the Pin It button, you can share directly in your browser from any web page. You can also share your pins on Twitter and Facebook.

Pinterest has over 100 Million active users, this is another great traffic source.

Here’s why you should take notice:  Research revealed that Pinterest is rising in popularity and has even surpassed Twitter.

Pinterest used to be about women but the social network has men as its fastest-growing demographic.


What’s more intriguing than the rising popularity of the pinning platform is that Pinterest brought in more than 3x the traffic of Google Plus, YouTube, Twitter, StumbleUpon, LinkedIn and Reddit combined.


However, these stats aren’t the only reason to consider Pinterest. Internet users are naturally drawn to attractive, high-quality visuals. They process information quickly when it’s presented in the form of images and they’re more willing to engage with such content. What does this mean for your business? On social media it’s a general rule that the more engagement there is with visitors the more referral traffic you’ll get back to your site.

You create boards for the content that’s published on your site. If your site’s content is published in different categories, you can create a board for each category. Name the board after the category to make it easy for followers to filter content according to their interests. In the board description, you can mention keywords and call-to-action.


Display the official ‘Pin It’ button on your site.


The ‘Pin It’ button will let your site visitors add things from your webpage to their Pinterest accounts. When they do, their followers are likely to see your site’s content as well. You can get the Pin It button from Pinterest by filling out the information. You can select from different Pin It images or even create a custom image.

The Pin It button will serve as a visual reminder, making it easy for visitors to pin images from your site, which will drive referral traffic from their accounts.

Optimize your visuals


As Pinterest is all about images, you’ll need to come up with great visuals to entice people on the network. Here’s how you can optimize your visuals to increase their chances of being repined:


Pin videos directly on Pinterest

Use a watermark on your visuals

Use the 2:3 aspect ratio for images (aim for tall than wide)

Covert multiple images into infographics as long visuals get the most repins and traffic

Try not to use real faces. Images without faces receive 23 percent more repins

Use a clever mix of pictures, text overlays, and step-by-step instructions to create sharable images. These may also be called ‘how to’ images or ‘tip’ images

Use dominant colors in the images

Use PicMonkey to optimize the template of your visuals. Include a link to your site in the pin and its description


One of Pinterest’s best features is that it gives you the option to relay images back to your website. To redirect an image, you need to edit the pin, and modify its source. Pinterest gives you the option to change the source of any pin you’ve uploaded






Contests are a convenient way of attracting more engagement, traffic and followers directly to your Pinterest boards and indirectly to your site.


One way of getting Pinterest traffic to come to your site is by engaging visitors with your site-hosted contests. This only requires you to pin the contest in one of your Pinterest boards. But let’s talk about how to host a contest directly on Pinterest.


For instance, you can create a contest board named after online business and ask participants to submit their favourite items directly from your website (so that the URL is included) in that board along with a comment of why they like the item. One or more than one individual with the best comment(s) can be announced the winner.

You will be amazed at how much free traffic this drive to your site.


Create a buzz about your contest by promoting it to your email list, other social networks, and website visitors

Offer an excellent prize. If you don’t have a big enough budget, you can give away discount coupons or merchandise.


Olle Tod