Social Marketing

What is social book marketing?

Social book marketing ,it means storing your bookmarks on a web site, instead of in your browser. That makes your bookmarks more portable between different computers. It is also a quick way to communicate to others which websites you find useful. A good social bookmarking definition begins with the history of the concept. It was first thought of in April of 1996, with the launch of the very first social bookmark, From that point on, the business began to grow, and social bookmarking became known for building relevant links, bringing in traffic and new customers, and the other benefits of social bookmarking that businesses can take advantage of.


To define social bookmarking is to examine how they work. Basically links are listed on a network, then whoever has access to that network can search for links that pertain to the keywords that person is searching for. Each link has three keywords associated with it, generally keywords that are optimized on their webpages, and when those keywords are searched for, ideally, it is that particular link that comes up.


The concept of social bookmarking can be compared to personal bookmarks, or favourites lists. These networks allow people to add links they like, not just their own. Social bookmarking can be used by anyone, but is generally utilized for business to business information, or business to consumer information.


When a link is ready to be put into a social bookmarking network, it is first tagged or submitted to a social bookmarking site. It is tagged with three keywords that are optimized on the website, and then a description of the website is added. From that point on, it can be searched through the keywords on the network.



A social bookmarking server typically analyses the list of sites that people bookmark in order to determine what is most popular. They frequently track the most popular site of the day, as well as what keywords (or tags) people associate with the bookmark. This extra metadata allows the sites to better organize the links into a loose taxonomy. This is frequently called a folksonomy, since its a taxonomy based on popular consensus, rather than rigid rules.


My personal favourite site for storing my bookmarks is However, when I come across a site that I think many people would like, I usually also post it to Digg. Different sites have different uses. Whatever you choose for your bookmark server, we will support it.



How Do I Use Bookmark It!?


If you are a user, you should first set up an account with a social bookmarking site. Several such sites are listed below. Then, any time you see the Bookmark It! link on the web, click on it to bookmark that page.


What if the web site does not have a Bookmark It! link? In that case, you need to make your own custom toolbar button. To do that, simply drag the button below to your browser’s toolbar:

Bookmark It!

Now, any time that you want to bookmark a page, simply click on the toolbar button you just made. With luck, the Bookmark It! site will become more popular, and the toolbar will not be needed as much. Here are some bookmark sites     Digg    Blinklist    Simpy  Yahoo! My Web  Furl  Newsvine

Raw Sugar  Scuttle Fark  Spurl Ma.gnolia


Why So Many Bookmarking Sites?

I believe bookmarking sites are going to be the future of meta-sites that categorize and comment on other web pages. comment on news. The Slashdot model may be passe, and the Digg model may be the future.

I also believe that the quality of a social bookmarking site is in the community. Sometimes a smaller, more restrictive community has better content than a larger, more established site. For example, take Lifehacker. They started out with a very small set of contributors and commenters, and now they’re huge.

These communities have something of a critical mass: if they have too few users, then the site is rarely updated, and the content suffers. However, if they have too many users, then the trolls and Slashtards come out of the woodwork and take over. Its a tricky balance…

Also, social bookmarking will certainly become an important way for people to find information on corporate intranets. Each organization may have a private bookmarking server for their employees to use. I designed Bookmark It! to support those kinds of sites as well, with minimum hassle.



The process for generating a bookmark is as follows:

  1. A webmaster places a Bookmark It! link on their web site
  2. A user on that page decides to bookmark it, so s/he clicks the link
  3. The link redirects the user to the Bookmark It! web site
  4. Based on the settings in the user’s cookie, Bookmark It! immediately redirects the user to the social bookmarking server of their choice.
  5. After filling out the form on the bookmark server’s page, the user is redirected back to the page they were viewing.

Essentially, Bookmark It! keeps track of what social bookmarking server you use, so webmasters dont have to. Other important features to note:

  • If the user has never been to Bookmark It! before, they are initially shown a settings page to choose a server.
  • The user can change their settings at any time by going to the settings page.
  • The redirect page itself is very small (under 1kB), so proxying a bookmark through this site takes very little time.

The primary advantage to this method is simplicity. A web master need only place one link on their site to support all social bookmarking sites. As soon as a new site is available, I can quickly add it to my site. There is no need for you as a web master to update any of your pages.

Why is it significant?


Activities like social bookmarking give users the opportunity to

express differing perspectives on information and resources

through informal organizational structures.


This process allows like-minded individuals to find one another

and create new communitiesof users that continue to influence the ongoing evolution

of folksonomies and common tags for resources.


Using a folk sonomy-based tool for research lets you take advantage of the

insights of other users to find information related to the topic you

are researching, even in areas that aren’t obviously connected to

the primary topic.


If you are looking for information about sailing,

for example, you might find that other users saw a connection

between sailing and boat repair, taking you in new, potentially

valuable directions.


These kinds of tools also encourage users

to keep coming back because the folksonomy and the collection

of resources are constantly changing. It’s easy to imagine

assigning a value for individual resources, resulting in a ranking

system that functions as a collaborative filter.


Olle Tod