Ways to Make Shareable Images That Drive Traffic!

Ways to Make Shareable Images That Drive Traffic!

If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.

In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.

 

People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.

The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.

All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.

If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.

Give Your Audience What They Need

If you want to encourage engagement and shares, your images have to appeal directly to your target audience.

Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable

Facebook reach has gotten a lot of attention lately and sharing images continues to boost organic reach and engagement. Do you want to skyrocket shares for your images? Then this is a good source to get traffic!

There are two ways to leverage the power of timeliness to make your images more shareable: consistency and fast action.

A consistent approach to sharing images should be a part of every brand’s social media marketing tactics. To get started, simply post an image at the same time every day. On any news feed on any social platform, you’re always competing against friends, family, funny photos, small businesses and big brands for the attention of your ideal audience.

Your engaging image may catch their attention, but then what? If you don’t know what you want fans to do when they see your image, they won’t either.

Your goal is to gather likes, comments or better yet, clicks and sharing (the golden tickets of social marketing). To get those, you need an obvious call to action.

Ask yourself two things: Can the image stand alone? Is there a clear call to action?

As humans, we’re drawn to images and we naturally migrate to those in social news feeds. If we can’t immediately discern the meaning of the image, we may look to the description or post to find context, or we may move to the next interesting thing.

To give your fans and followers immediate context and encourage them to take action, add some text to your images Shareable images are the key to creating engaging social media content. There isn’t a single network that doesn’t rely on compelling images to garner interaction.

An easy way to integrate more visual content into your social marketing plan is to use images that speak to your audience. Try posting an image at the same time every day, and be sure to include a strong call to action.

Take advantage of the many tools available and create a template that reinforces your brand and makes it quick and easy to make new images in batches.

With a little work and planning, you’ll be seeing higher engagement and more website traffic in no time.

With You Tube , Facebook, and Twitter these are great social platforms to post high quality images and get a lot off traffic

A picture can say a thousand words…and it gets clicked on too. With Google showing images and videos in high ranking positions through its universal search it’s time to look at how you can make sure your content appears in these positions.

Without a doubt, making your images pop up in image search results can be a very powerful tactic for generating traffic as, for example, people attempting to find a product picture can discover it on your website.  For image-rich websites such as ecommerce websites especially image optimisation is must-to-do if they want to create a successful online business. Website Changes

If there is something that Google can’t do (yet) it is reading images. They can pattern match colours and find similar images but are not totally accurate at determining the content of an image. So if you want to be a friend with Google then offer him help and create descriptions for every image on your website.

Image Size

As you may already know page load time is now considered an important ranking factor and Google in particular are very keen on ensuring that the user experience is not affected by a slow loading website.

In addition, a slow page load can actually cost you; for example Amazon reported that if their page loaded just one second slower they could easily lose $1.6 billion in sales every year.

In this case, size really does matter when it comes to images and optimising the size of your images can have a positive impact on site speed.

Rule of thumb – Avoid using high resolution images and don’t upload images and then scale them by setting the width and height in HTML source code as it will waste your bandwidth. Always optimise first and then upload only images which are good in quality and low in size.

To check whether the images make your website slower; you can use free tools such as Pingdom or Google PageSpeed Insight. If you see any images over 20Kb have a look if you could decrease the size without sacrificing the image quality.

You can use several tools including Photoshop or the free tools Gimp and Tinypng to decrease the size while having a good quality of the image.

In order to make your images appear in Google Image Search they need to be first indexed. You can easily find out whether your images have been indexed by doing a site search for your domain name.

 

 Flickr

Flickr is one of the best photo sharing sites and you should therefore create an account and add your images. However uploading images is not enough; every image should be optimised for SEO and traffic generation.

When uploading images to your Flickr account ensure that every image/photo:

  • Has an optimised title
  • Keyword-rich tags
  • A unique description that includes your targeted term and a link back to your site. Although these links are automatically no followed they are still valuable .

 

Pinterest

  • Having an active account on Pinterest is another must-do in order to get your images noticed. As with Flickr, the optimisation process of your every image/pin is crucial; here’re some useful tips for your pinning strategy:

 

  • Having an active account on Pinterest is another must-do in order to get your images noticed. As with Flickr, the optimisation process of your every image/pin is crucial; here’re some useful tips for your pinning strategy:
  • Image/Pin Description – Although you have 500 characters to use; the 200-characters descriptions are most successful when it comes to a number of repins your image can receive.
  • Image name and title – As I mentioned earlier in the post, file names and image titles need to be optimised so if you want your images to be found by users; don’t be lazy and instead give your images/pins a proper name and title, keyword-rich of course.
  • The same goes for image size, however in this case the chance of your image getting repined depends on the height. Dan’s analysis discovered that taller images will get you more repins than shorter ones.
  • When pinning you can either choose to upload an image from your PC or from a website. If you choose to upload it make sure you hit the edit button and add a link. Again, these links are nofollow but, repins and likes of your pins are further chances for you to get more traffic.

 

Google+

Don’t forget about your Google+ profile; upload and share images of your product pictures but always remember to include compelling descriptions which will encourage your followers to share it or +1-it.

Using both a mixture of on-site and off-site activities gives you the highest chance of getting your images seen and people being drawn back to your website. Remember that links are not always the goal, traffic and conversions are.

 

Olle Tod

www.gettrafficonline.com